Author: Thomas Lee

February 16, 2021

Nudge those indecisive prospects BACK to you!

In an ideal world, you’d love for every person that visits your website to accept what you have to offer and not have to shop around elsewhere. However, we all know this is never the case, and prospects will naturally visit multiple dentist websites, and do some comparisons before making an executive decision. So… how do you get the advantage…

February 15, 2021

Image Ads vs Video Ads – we have a clear winner!

Your next Invisalign, Dental Implants or any Cosmetic Treatment booking is just one Lead away… but, which of your social media Ad Creatives is bringing you the most Leads into your pipeline: your Image Ads or your Video Ads? The Test We scheduled a Facebook (and Instagram) campaign for 7 days, and designed two Ads to promote bookings for Invisalign…

January 31, 2021

Dentists lie. Practice Managers lie. Numbers DON’T lie.

Occasionally, during my Discovery Calls with my clients, I ask them “What’s the conversion rate of your Inbound Leads?”, or “How many of your website visitors are clicking on your Call-to-Actions?” And usually there is an awkward silence. It’s actually okay… not many Principle Dentists nor Practice Managers are expected to know these exact numbers. However, if you did know…

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