Dental Marketing

How Much Should a Dental Practice Spend on Marketing?
Business and Dentistry, Dental Marketing, SEO and SEM, Social Media Ads / February 20, 2024

How Much Should a Dental Practice Spend on Marketing?

Dental practices across the UK are continually seeking the right balance between investment and return on investment (ROI). Now that we’re in 2024, the question on every dentist’s mind is, “How much should I spend on marketing?”. Hopefully, this article will factor in new trends and consumer behaviour changes, to help dental professionals better understand modern marketing strategies and allocate…

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Harnessing the Power of AI: Fueling Dental Business Growth in 2024
Business and Dentistry, Dental Marketing / January 2, 2024

Harnessing the Power of AI: Fueling Dental Business Growth in 2024

It’s become almost crucial for the Dentistry and Healthcare sectors to be consciously aware of staying ahead of the curve for sustained growth and success. As we step into 2024, one technological force takes centre stage, promising unprecedented opportunities for businesses across industries: artificial intelligence (AI). In this article, we will explore the myriad ways AI is set to revolutionise the…

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Google Ads vs. Facebook Ads: A 2024 comparison for Dental Practice owners
Dental Marketing, Social Media Ads / December 30, 2023

Google Ads vs. Facebook Ads: A 2024 comparison for Dental Practice owners

In the ever-evolving landscape of digital marketing, dentists and dental practice owners find themselves confronted with a multitude of options to promote their services. Among the most prominent avenues are Google Ads and Facebook Ads, both of which offer distinct advantages and cater to diverse marketing objectives. As we step into 2024, it becomes crucial for dental professionals to assess…

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Boosting Patient Appointment Bookings: Strategies for Maximum Conversions
Dental Marketing, SEO and SEM, Social Media Ads, Websites and Sales Funnels / February 20, 2023

Boosting Patient Appointment Bookings: Strategies for Maximum Conversions

Dental practice owners face unique challenges in attracting and converting potential patients into booked clinical appointments. There’s no doubt that the dental industry is highly competitive, and digital presence is paramount, which is why dental professionals need to employ effective strategies to boost patient bookings. This article explores a range of strategies tailored to enhance conversion rates and ensure maximum…

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Crafting Invisalign® Open Day Ads: 10 Essential Ingredients for Success
Dental Marketing, Websites and Sales Funnels / January 15, 2023

Crafting Invisalign® Open Day Ads: 10 Essential Ingredients for Success

Invisalign® has emerged as a revolutionary solution for achieving a straighter smile without the traditional use of braces. As dental practices seek to attract new clients and showcase the benefits of Invisalign®, hosting an Open Day can be a powerful tool. To ensure the success of such an event, crafting compelling Invisalign® Open Day ads is paramount. This article delves…

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Dental Marketing / April 8, 2021

Why it’d be wise to create a mould of your best Patients

Marketing 101 – KNOW YOUR AUDIENCE… and the same can be said for dental professionals; KNOW YOUR PATIENTS. A common mistake seen with dental practices is they try to cater for every type of patient, and whilst this is noble to hear, the result tends to open doors to “bad patients” that can negatively impact your performance and the business…

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