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How Much Should a Dental Practice Spend on Marketing?
Business and Dentistry, Dental Marketing, SEO and SEM, Social Media Ads / February 20, 2024

How Much Should a Dental Practice Spend on Marketing?

Dental practices across the UK are continually seeking the right balance between investment and return on investment (ROI). Now that we’re in 2024, the question on every dentist’s mind is, “How much should I spend on marketing?”. Hopefully, this article will factor in new trends and consumer behaviour changes, to help dental professionals better understand modern marketing strategies and allocate…

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Harnessing the Power of AI: Fueling Dental Business Growth in 2024
Business and Dentistry, Dental Marketing / January 2, 2024

Harnessing the Power of AI: Fueling Dental Business Growth in 2024

It’s become almost crucial for the Dentistry and Healthcare sectors to be consciously aware of staying ahead of the curve for sustained growth and success. As we step into 2024, one technological force takes centre stage, promising unprecedented opportunities for businesses across industries: artificial intelligence (AI). In this article, we will explore the myriad ways AI is set to revolutionise the…

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Google Ads vs. Facebook Ads: A 2024 comparison for Dental Practice owners
Dental Marketing, Social Media Ads / December 30, 2023

Google Ads vs. Facebook Ads: A 2024 comparison for Dental Practice owners

In the ever-evolving landscape of digital marketing, dentists and dental practice owners find themselves confronted with a multitude of options to promote their services. Among the most prominent avenues are Google Ads and Facebook Ads, both of which offer distinct advantages and cater to diverse marketing objectives. As we step into 2024, it becomes crucial for dental professionals to assess…

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Facial Aesthetic Practitioners: A 2024 Comprehensive Marketing Guide
SEO and SEM, Social Media Ads, Websites and Sales Funnels / December 11, 2023

Facial Aesthetic Practitioners: A 2024 Comprehensive Marketing Guide

Introduction Within a booming aesthetics industry, standing out from the competition is crucial for success. A well-crafted marketing strategy is the key to not only attracting new clients but also retaining existing ones. In this comprehensive guide, we will dive deeper into the world of Aesthetics Marketing, exploring effective strategies, popular keywords for online search engines, and essential tips to…

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Boosting Patient Appointment Bookings: Strategies for Maximum Conversions
Dental Marketing, SEO and SEM, Social Media Ads, Websites and Sales Funnels / February 20, 2023

Boosting Patient Appointment Bookings: Strategies for Maximum Conversions

Dental practice owners face unique challenges in attracting and converting potential patients into booked clinical appointments. There’s no doubt that the dental industry is highly competitive, and digital presence is paramount, which is why dental professionals need to employ effective strategies to boost patient bookings. This article explores a range of strategies tailored to enhance conversion rates and ensure maximum…

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Crafting Invisalign® Open Day Ads: 10 Essential Ingredients for Success
Dental Marketing, Websites and Sales Funnels / January 15, 2023

Crafting Invisalign® Open Day Ads: 10 Essential Ingredients for Success

Invisalign® has emerged as a revolutionary solution for achieving a straighter smile without the traditional use of braces. As dental practices seek to attract new clients and showcase the benefits of Invisalign®, hosting an Open Day can be a powerful tool. To ensure the success of such an event, crafting compelling Invisalign® Open Day ads is paramount. This article delves…

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