January 31, 2021
Dentists lie. Practice Managers lie. Numbers DON’T lie.
Occasionally, during my Discovery Calls with my clients, I ask them “What’s the conversion rate of your Inbound Leads?”, or “How many of your website visitors are clicking on your Call-to-Actions?” And usually there is an awkward silence. It’s actually okay… not many Principle Dentists nor Practice Managers are expected to know these exact numbers. However, if you did know…